“Fertility Is Women’s Sacred Birthright” [Goddess Bless]

July 2nd, 2009 by admin

We’ve long been infuriated and fascinated by the creepy “Our Bodies, Ourselves-style First Response Fertility ads.

The moment we pass from womanhood to motherhood, we cross a beginning. For many of us, that step is filled with mean and worry, hope and how, wonder and when. Fertility is a woman’s most sacred birthright. For over twenty years, First Response has been there, helping women respond the most important questions of their lives. Now we bring you new help: the First Response fertility test for women.

From the fertility female divinity mumbo-jumbo to the flowing silk robes to the warm color palette to the concerned croon of the narrator, this ad - which at the end of the daytime, is for something you pee on - is a doozy. As a reader wrote in to Sociological Images, what’s with the distinction between “womanhood” and “motherhood?” (While I’m more inclined to set down. it to the “middle school poetry” school of writing, he’s right that it does have the ancillary effect of drawing a distinction between mothergood and sexuality.) “Hope and in what way?” “Sacred birthright?” Um, The Mists of Avalon called, they want their copy back. As for me, whether or not I buy something like this I think I’d analogous one that a)tells me what it does and b) doesn’t seem like it’s being marketed to facilitate the Rhythm Method.

Motherhood As Women’s “Most Sacred Birthright” [Sociological Images]
Introducing the NEW! First Response® Fertility Test For Women

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